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Television Account Executive

Posted: 04/02/2024

Television Account Executive
CHICOPEE, Mass. (WWLP) – WWLP-22News, (NBC), has a full-time opening for a Multi-Platform Sales Account Executive. The Multi-Platform Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential and or existing clients of the merits of advertising.
About WWLP-22News Sales Team:
WWLP-22New’s team of experienced consultants offer a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions.  Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting. 
Vacancy Type:
Full Time
Date Posted:
Closing Date:
Chicopee - 01013
  • Serve as the sales marketing lead driving revenue from for clients across all platforms.
  • Responsible for using organizations powerful suite of marketing products and services to help local SMB’s grow successfully.
  • Establish, maintain and grow relationships with advertisers and agencies.
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape.
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs.
  • Meet and exceed performance management targets for account activity and revenue generation.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develop and execute multiplatform advertising schedules with clients.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.
  • Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year’s experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Additional Information:

Telephone: no calls please.

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